Martin Hotel is a stylish boutique hotel located in the heart of St. Petersburg, combining classic city architecture with modern comfort.

Tenlive was engaged to reposition the brand, build a strong digital presence, and increase the share of direct bookings through a comprehensive online strategy.

Objectives

The primary objective was to refresh the hotel’s visual identity and brand tone to better reflect its boutique character and premium positioning.

The project also aimed to develop a high-converting bilingual website (Russian and English), improve organic search visibility through SEO, launch targeted advertising campaigns, and establish a consistent and engaging social media presence.

Our Approach

Tenlive implemented a full digital transformation strategy covering branding, website development, performance marketing, and social media.

Branding

We developed an updated visual identity and brand voice that reflect the elegance and atmosphere of a boutique hotel.

The project included a refreshed logo, refined color palette, and updated typography. We also created brand guidelines to ensure consistent communication across all digital and marketing channels.

Website & SEO

A responsive bilingual website was designed and built with a strong focus on direct bookings and user experience.

We implemented a comprehensive SEO strategy including multilingual keyword research and search-optimized content structure. Technical optimization ensured fast performance, proper indexing, and a seamless browsing experience across devices.

Advertising

Tenlive launched and managed PPC campaigns across Google and Yandex.

Seasonal promotional offers and remarketing funnels were developed to capture demand and increase conversion rates. Advertising creatives and targeting were continuously optimized to maximize return on investment.

Social Media Marketing

A content strategy was created around lifestyle storytelling, local attractions, and the guest experience.

We managed the hotel’s Instagram and VK accounts while producing photo and video content aligned with the new brand identity and visual style.

Results (First 4 Months)

Within the first four months after launch, website traffic increased by 210%.

Direct bookings grew by 60%, while social media platforms reached approximately 40,000 users per month.

The hotel achieved strong search rankings for key accommodation-related queries in St. Petersburg, and paid campaigns generated a 3.5× return on ad spend.

Impact

Through a unified brand and performance marketing strategy, Martin Hotel strengthened its position in the competitive boutique hotel market of St. Petersburg.

The collaboration with Tenlive resulted in measurable growth, stronger brand perception, and the creation of a sustainable digital ecosystem that continues to support long-term business development.